The NewCo Honors celebrates three different kinds of organizations, each embodies the “company acting as a citizen” ethos we have written about extensively. They’ve put purpose over profits, or people over process, or led the way in a new market with significant positive impact. These honors are bestowed each year for actions in the preceding year.
NewCo Honors are given to:
- The NonProfitCo, an award that celebrates a non-profit that’s going above and beyond on serving their communities;
- The BigCo, a large, established brand that’s transformed its operating model and put purpose at the core of what they do;
- The NewCo, which is a tough job to do given that we’ve identified over 2,500 of them across the world. A NewCo is, put simply, a new kind of company with innovative offerings and a deep-rooted focus on a mission beyond profit.
There’s never been a more important time to identify and celebrate these types of organizations: they’re the engines of positive change in our society, and they serve as a model for changemakers and entrepreneurs across the world.